Teresa Ragan

Teresa Ragan, in an exclusive guest editorial for MX Developer's Journal, writes: Aside from the sheer excitement of digging into new technology, why bother designing and developing with rich media in mind? From a business standpoint, does it really pay off? According to key organizations, the response is an absolute "yes," and the data is rolling in to prove it. Previously regarded as experimental, expensive, or difficult to implement, rich media-centric Web sites are now critical to companies' business strategies. Gartner's research found "Companies that emphasize customer experience as a strategic objective enjoy up to 60% higher profitability and are twice as likely to exceed analyst expectations." A university study concluded that products displaying interactive features are 70% more likely to be purchased than products with static images. And for companies doi... (more)